Differentiation

Multiple Choice

Differentiation

A) helps a firm get a competitive advantage if it just meets needs in the same way as other firms.
B) means that the marketing mix is similar to what is available from a competitor.
C) often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market.
D) is less obvious to target customers when there is a consistent theme integrated across the four Ps decision areas.
E) can only be based on one important element of the marketing mix.