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  3. Study Set
    Basic Marketing Study Set 1
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    Exam 2: Marketing Strategy Planning
  5. Question
    When a Firm Tries to Increase Sales by Selling Its
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When a Firm Tries to Increase Sales by Selling Its

Question 111

Question 111

Multiple Choice

When a firm tries to increase sales by selling its present products in new markets, this is called:


A) product development.
B) diversification.
C) market penetration.
D) mass marketing.
E) market development.

Correct Answer:

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