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    Basic Marketing Study Set 1
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    Exam 2: Marketing Strategy Planning
  5. Question
    ____ Refers to Offering New or Improved Products for Present
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____ Refers to Offering New or Improved Products for Present

Question 250

Question 250

Multiple Choice

____ refers to offering new or improved products for present markets.


A) Diversification
B) Market development
C) Differentiation
D) Market penetration
E) Product development

Correct Answer:

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