Multiple Choice
Which of the following statements best describes the modern view of marketing?
A) Marketing is only necessary for profit-oriented firms.
B) Marketing consists mainly of advertising and personal selling.
C) Marketing anticipates customer needs.
D) Marketing begins as soon as products are produced.
E) Firms that don't rely on e-commerce should put more emphasis on marketing.
Correct Answer:
Verified
Correct Answer:
Verified
Q25: In the American Marketing Association's Statement of
Q26: In advanced economies:<br>A) mass production with its
Q27: Marketing is basically selling and advertising.
Q28: Responsibility for performing the marketing functions can
Q29: The "universal functions of marketing":<br>A) can be
Q31: Marketing<br>A) means "selling" or "advertising."<br>B) provides direction
Q32: In a firm with a production orientation<br>A)
Q33: Which item would likely possess the highest
Q34: Which of the following is LEAST likely
Q35: In advanced economies:<br>A) both supply and demand