Multiple Choice
Regarding the five stages in marketing evolution,
A) in the marketing department era, firms do both short-run and long-run planning.
B) the first era to evolve was the sales era.
C) in the marketing company era, firms do short-run planning only.
D) most firms operate in the production era.
E) None of these responses is true.
Correct Answer:

Verified
Correct Answer:
Verified
Q217: The three basic ideas included in the
Q218: Which of the following must occur for
Q219: A company where the marketing people do
Q220: A firm with a marketing orientation is
Q221: Estimating what price consumers are willing to
Q223: A manager who follows a production concept
Q224: From the Industrial Revolution until the 1920s,
Q225: The marketing concept can be applied by:<br>A)
Q226: In advanced societies, all goods and services
Q227: Marketing is both a set of activities