Multiple Choice
Managers who think of customers existing to buy the firm's output rather than of firms existing to serve customers and-more broadly-the needs of society, have a
A) marketing orientation.
B) production orientation.
C) selling orientation.
D) dynamic orientation.
E) customer orientation.
Correct Answer:
Verified
Correct Answer:
Verified
Q31: Marketing<br>A) means "selling" or "advertising."<br>B) provides direction
Q32: In a firm with a production orientation<br>A)
Q33: Which item would likely possess the highest
Q34: Which of the following is LEAST likely
Q35: In advanced economies:<br>A) both supply and demand
Q37: When an individual producer sets a price
Q38: All of the following are the basic
Q39: Marketing can provide needed direction for production
Q40: The marketing concept means that an organization
Q41: A local theater group that has adopted