A Manager with a "Production Orientation" Is Likely to Think

Multiple Choice

A manager with a "production orientation" is likely to think that:

A) customers exist to buy the firm's output.
B) customers' needs should guide decisions about what the firm produces.
C) the company should find out what product customers want to buy, and then produce that product.
D) production managers should handle all marketing activities.
E) people in the production department should work closely with people from all the firm's other departments.