Multiple Choice
In a firm that has a total company effort in implementing the marketing concept:
A) There are "fences" around individual departments.
B) Not all departments impact customer satisfaction.
C) The firm lacks a central focus.
D) Departments-even very specialized ones-are guided by what customers want.
E) The firm is more production-oriented than marketing-oriented.
Correct Answer:
Verified
Correct Answer:
Verified
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