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A Local Symphony Group That Has Adopted the Marketing Concept

Question 191

Multiple Choice

A local symphony group that has adopted the marketing concept would be most likely to


A) lower ticket prices until all its concerts sell out.
B) advertise so consumers know about the quality of the musicians who play in its concerts.
C) find out what kind of music local residents want to hear.
D) use only its best musicians to handle solo performances.

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