All of the Following Are Examples of a Marketing Orientation

Multiple Choice

All of the following are examples of a marketing orientation, as opposed to a production orientation, EXCEPT:

A) the role of marketing research is to determine customer needs and how well the company is satisfying them.
B) the relationship with the customer is based on customer satisfaction before and after a sale leading to a profitable long-run relationship.
C) the firm's focus is on reducing its costs.
D) the role of customer service is to satisfy customers after the sale so they'll come back again.
E) costs that do not add value to customers should be eliminated.