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  3. Study Set
    Basic Marketing Study Set 1
  4. Exam
    Exam 1: Marketings Value to Consumers, Firms, and Society
  5. Question
    _____ Refers to the Difference Between the Benefits a Customer
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_____ Refers to the Difference Between the Benefits a Customer

Question 306

Question 306

Multiple Choice

_____ refers to the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.


A) Operating cost
B) Profit margin
C) Customer value
D) Net value
E) Satisfaction

Correct Answer:

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