In Order to Build Relationships with Customer Value, Firms Must

Multiple Choice

In order to build relationships with customer value, firms must do all of the following except

A) ensure that everyone in a firm works together to provide customer value before and after each purchase.
B) brief their advertising people to develop ads that try to convince a customer to buy once.
C) attract customers in the first place-and keep them satisfied after they buy.
D) try to adopt the marketing concept.
E) try to eliminate costs that do not give value to customers.