Multiple Choice
The fact that many Americans want the convenience of driving gas-guzzling trucks and sport utility vehicles-which also contribute disproportionately to pollution and global warming-is an example of
A) the micro-macro dilemma.
B) discrepancies in customer value.
C) marketing ethics.
D) the responsibilities of the marketer.
E) the marketing concept.
Correct Answer:
Verified
Correct Answer:
Verified
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