Multiple Choice
Which of the following statements is True regarding social responsibility in marketing?
A) Being socially responsible usually leads to a negative response from customers.
B) Being socially responsible can conflict with a firm's profit objective.
C) Companies tend to avoid developing written codes of ethics because standards for professional behavior are ambiguous by nature.
D) Firms tend to advance their own short-term interests at the expense of customers.
Correct Answer:

Verified
Correct Answer:
Verified
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