Multiple Choice
In the context of global marketing,which of the following best exemplifies an offensive goal?
A) An American software firm planning to take advantage of the significant differences in the operating costs between America and Japan
B) A leather manufacturer aiming to expand its operations to other nations to enjoy the benefits of economies of scale
C) An oil dealer aiming to preempt its competitors' global moves
D) A Finnish electronic goods manufacturer planning to acquire technological innovations developed in the United States
Correct Answer:
Verified
Correct Answer:
Verified
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