Multiple Choice
HSV Electronics Ltd.manufactures computers,laptops,digital cameras,and several other electronic products.It operates in many countries and standardizes its marketing activities when there are cultural similarities and adapts them when the cultures are different.The company has established universal product divisions,each responsible for selling its own products throughout the world.The information in this scenario implies that the electronic firm has adopted a _____ strategy.
A) multidomestic
B) transnational
C) global
D) vertical integration
Correct Answer:
Verified
Correct Answer:
Verified
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