Multiple Choice
In the context of entry and growth strategies for global marketing,which of the following is most likely true of strategic alliances?
A) Firms enter strategic alliances to decelerate technological diffusion.
B) They are usually of a much shorter-term nature than are joint ventures.
C) Partners share long-term goals and pledge almost total cooperation.
D) The risk of competitive conflict between partners is decreased.
Correct Answer:
Verified
Correct Answer:
Verified
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