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    A Preface To Marketing Management
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    Exam 12: The Marketing of Services
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    Which of the Following Is an Example of a Mixed
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Which of the Following Is an Example of a Mixed

Question 44

Question 44

Multiple Choice

Which of the following is an example of a mixed goods-service continuum?


A) Golf clubs
B) An air flight
C) Taxi rides
D) A suit with alterations

Correct Answer:

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