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A Razor Manufacturer Introduces Its New Three-Blade Razor at a Relatively

Question 17

Multiple Choice

A razor manufacturer introduces its new three-blade razor at a relatively low price to counter competition and to encourage more consumers to purchase it.Through this approach to pricing,the razor manufacturer hopes to create a rapid mass market within a short span of time and obtain large economies of scale.This is an example of _____.


A) a penetration policy
B) cost-plus pricing
C) bundle pricing
D) a skimming policy

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