Multiple Choice
In the context of brand and brand equity,which of the following is true of the multibranding strategy?
A) The image of one product (or set of products) is associated with other products a company markets.
B) A firm should not distance products from other offerings it markets.
C) The product(s) can be targeted at a specific market segment.
D) Should the product(s) fail,the probability of failure impacting on other company products is maximized.
Correct Answer:
Verified
Correct Answer:
Verified
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