Multiple Choice
With regard to the adopter categories of the diffusion of innovation,laggards are:
A) fearful of debt but may eventually purchase a well-established brand.
B) the first to purchase a product through early-bird promotional offers.
C) venturesome and are willing to take risks.
D) most likely to begin buying new goods if the experience of innovators is favorable.
Correct Answer:

Verified
Correct Answer:
Verified
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