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_____ Segmentation Refers to a Market Segmentation Approach in Which

Question 25

Multiple Choice

_____ segmentation refers to a market segmentation approach in which people are grouped into segments on the basis of research findings,and then the size of each of these groups and their demographic and psychographic profiles are determined.


A) Post hoc
B) Empirical
C) Benefit
D) Psychographic

Correct Answer:

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