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    Business
  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 4: Business, Government, and Institutional Buying
  5. Question
    _____ Are People Who Control the Flow of Information in a Buying
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_____ Are People Who Control the Flow of Information in a Buying

Question 4

Question 4

Multiple Choice

_____ are people who control the flow of information in a buying center.


A) Initiators
B) Gatekeepers
C) Deciders
D) Influencers

Correct Answer:

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