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  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 4: Business, Government, and Institutional Buying
  5. Question
    An Organizational Buyer in A(n)_____ Organization Would Have a Strong
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An Organizational Buyer in A(n)_____ Organization Would Have a Strong

Question 79

Question 79

Multiple Choice

An organizational buyer in a(n) _____ organization would have a strong commitment to traditionally accepted behavior and act accordingly.


A) innovative
B) liberal
C) adaptive
D) lethargic

Correct Answer:

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