In the Context of Social Influences on Consumer Decision Making,identify

Multiple Choice

In the context of social influences on consumer decision making,identify a true statement about reference groups.

A) Reference group influence is generally considered to be weaker for products that are "public" or conspicuous.
B) The nature of a product and the role an individual is playing during the purchasing process influence which reference group will be consulted.
C) Reference group influence is generally considered to be constant across product categories.
D) Family is secondary to peers as a reference group for people of all ages.