Multiple Choice
Which of the following statements about product involvement is true?
A) Product knowledge is unrelated to product involvement.
B) The level of product involvement with a product requiring routine decision is the same as that of a product requiring extensive decision making.
C) Product involvement is independent of the group,marketing,and situational influences operating on a potential consumer.
D) A high degree of product involvement encourages extensive decision making by consumers.
Correct Answer:

Verified
Correct Answer:
Verified
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