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Which of the Following Statements About Product Involvement Is True

Question 74

Multiple Choice

Which of the following statements about product involvement is true?


A) Product knowledge is unrelated to product involvement.
B) The level of product involvement with a product requiring routine decision is the same as that of a product requiring extensive decision making.
C) Product involvement is independent of the group,marketing,and situational influences operating on a potential consumer.
D) A high degree of product involvement encourages extensive decision making by consumers.

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