In the Early 1990s,Dean & Summers Inc

Multiple Choice

In the early 1990s,Dean & Summers Inc.marketed three brands of car fresheners,Coral,White Springs,and Autumn Breeze.The car freshener industry is typically described as a low-growth industry.In 1993,Dean & Summers spent $5.1 million to advertise Coral and was rewarded with sales of over $112 million.In the same year,it spent nearly $5 million marketing White Springs,but the car freshener had disappointing sales of less than $23 million.Autumn Breeze,with hardly any promotion at all,had $1.2 million in sales.According to the BCG Portfolio Model,which of the following statements about these three products best describes them?

A) Coral is a star,White Springs is a cash cow,and Autumn Breeze is a dog.
B) Coral is a cash cow,while White Springs and Autumn Breeze are both question marks.
C) Coral and White Springs are cash cows,and Autumn Breeze is a dog.
D) Coral is a cash cow,while White Springs and Autumn Breeze are both dogs.