A Company That Manufactures LED Lights Is Planning a Long-Term

Multiple Choice

A company that manufactures LED lights is planning a long-term price change for its line of decorative table lamps.Which of the following is a psychological factor that the company is most likely to consider when making pricing decisions?

A) The location of potential buyers
B) The number of potential buyers
C) The economic strength of potential buyers
D) The prestige orientation of potential buyers