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A Gas Station in South Ventalia Charges $4

Question 37

Multiple Choice

A gas station in South Ventalia charges $4.99 instead of $5.00 for regular gas and $9.99 instead of $10.00 for premium gas to encourage its customers to believe that its prices are low. This is an example of _____ pricing.


A) prestige
B) bundle
C) markup
D) odd-even

Correct Answer:

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