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Anchor Inc

Question 27

Multiple Choice

Anchor Inc. is a retailer that acts as an intermediary for buyers and sellers. As a marketing intermediary, it serves several functions that include buying, selling, and assuming title risks for a manufacturer's products. Apart from them, it has to serve the function of facilitating a purchase order. In order to do so, which of the following should the company do?


A) Inspect, test, and judge products to assign them quality grade.
B) Create product assortments from several sources to serve customers.
C) Physically move products to customers.
D) Assemble products at a convenient location to offer better customer service.

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