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    A Preface to Marketing Management Study Set 1
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    Exam 10: Distribution Strategy
  5. Question
    In Framing the Channel Selection Decision, Which of the Following
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In Framing the Channel Selection Decision, Which of the Following

Question 3

Question 3

Multiple Choice

In framing the channel selection decision, which of the following considerations pertains to an intermediary's characteristic?


A) Purchasing patterns of the intermediary
B) Financial condition of the intermediary
C) Political issues
D) Technological changes

Correct Answer:

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