Which of the Following Is True of Mass Merchandisers

Multiple Choice

Which of the following is true of mass merchandisers?

A) They handle deep assortments in a limited number of product categories.
B) They compete on the basis of providing variety in different product categories and low-priced products in their large assortments.
C) They are retailers whose primary advantages to consumers are suitable location,close-in parking,and easy entry and exit.
D) They are large,low-priced limited-line retail chains that attempt to capitalize and establish themselves in a single product category.