For High-Involvement Products That Require Extensive Decision Making, Marketers Should

Multiple Choice

For high-involvement products that require extensive decision making, marketers should provide consumers with:

A) eye-catching advertisements and in-store displays to encourage them to make a purchase.
B) factual information that highlights competitive advantages of the products.
C) ready availability of the products in a variety of outlets and at competitive prices.
D) minimum information to encourage a quick purchasing process.