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A Leading Game-Console Manufacturer Slashes the Price of Its Flagship

Question 90

Multiple Choice

A leading game-console manufacturer slashes the price of its flagship product by ten percent. Holding other things such as income and preferences constant, which of the following is the most likely group behavior prediction?


A) ​Price reduction will have no impact on purchase patterns.
B) ​Price reduction will be associated with a reduction in quality; thereby reducing sales.
C) ​More game consoles will be sold at lower prices.
D) ​Group behavior cannot be predicted.

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