Exhibit 15-1

Multiple Choice

Exhibit 15-1.An marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms.He estimates the model .The following table shows a portion of the regression results. Refer to Exhibit 15-1.When testing whether Advertising is significant at the 10% significance level,the conclusion is to

A) Reject H₀;Advertising is significant.
B) Not reject H₀;Advertising is significant.
C) Reject H₀;Advertising is not significant.
D) Not reject H₀;Advertising is not significant.