Exhibit 14-5

Multiple Choice

Exhibit 14-5.An marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and collects monthly data for 25 firms.He estimates the model .The following table below shows a portion of the regression results. Refer to Exhibit 14-5.Interpret the slope coefficient.

A) If Advertising goes up by $100,then on average,Sales go up by $2,880.
B) If Sales go up by $100,then on average,Advertising goes up by $2,880.
C) If Advertising goes up by $100,then on average,Sales go up by $4,298.
D) If Sales go up by $100,then on average,Advertising goes up by $4,298.