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    Essentials of Sociology Study Set 1
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    Exam 1: The Study of Society
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    The Best Method for Gathering Data in a Study of Consumer
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The Best Method for Gathering Data in a Study of Consumer

Question 21

Question 21

Multiple Choice

The best method for gathering data in a study of consumer preferences needed for a national advertising campaign is:


A) participant observation.
B) the controlled experiment.
C) survey research.
D) analysis of social artifacts.

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