A Marketing Demographic Survey Is Undertaken to Determine the Market

Multiple Choice

A marketing demographic survey is undertaken to determine the market potential for a new product.One of the questions asked is: What type of residence do you live in? Respondents are offered several possible answers including: house, apartment, or condominiums.In order to computerize the survey answers, the responses are coded as a 1 if the answer is "house", a 2 if the answer is an "apartment", and a 3 if the answer is a "condominium".These numbers, 1, 2, and 3, are examples of which level of data?

A) Interval level
B) Ordinal level
C) Nominal level
D) Ratio level
E) Relative level