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    Exam 1: Social Responsibility Framework
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    About How Many Consumers Said They Would Be Likely to Switch
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About How Many Consumers Said They Would Be Likely to Switch

Question 9

Question 9

Multiple Choice

About how many consumers said they would be likely to switch to brands associated with a good cause, if price and quality were not compromised?


A) Less than 5 percent
B) 20 percent
C) 40 percent
D) 50 percent
E) 80 percent

Correct Answer:

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