Multiple Choice
A _________ is an endorsement from a customer praising a firm's product.
A) testimonial
B) news release
C) swag document
D) virtual endorsement
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q28: Coupons, contests, and sampling are examples of
Q99: Using effective public relations requires listening to
Q106: Slapstick Films advertises their movies on TV
Q113: Because customers eventually lose interest, businesses achieve
Q115: One fact that marketers must keep in
Q224: Integrated marketing communication simplifies the marketing process
Q258: Sampling represents a quick and effective way
Q314: After her sales presentation, Whitney asks her
Q321: According to the Adapting to Change box,
Q391: Any word-of-mouth promotion that puts a company's