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    Understanding Business Study Set 1
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    Exam 21: Managing the Marketing Mix: Product, Price, Place and Promotion
  5. Question
    Gill's Gadgets Establishes the Price It Charges for Its Products
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Gill's Gadgets Establishes the Price It Charges for Its Products

Question 472

Question 472

True/False

Gill's Gadgets establishes the price it charges for its products by determining the cost of production and then adding on a desired profit margin. Gill's strategy is known as target costing.

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