Multiple Choice
Entice-mint Breath Mints is a new brand of breath fresheners.The company realizes that product location is very important since consumers desire to buy this type product with a minimum of effort.Entice-mint mints represent a:
A) shopping good.
B) specialty good.
C) convenience good.
D) industrial gooD.Convenience goods and services are purchased frequently with a minimum of effort.Location becomes very important for the consumer of these items.
Correct Answer:

Verified
Correct Answer:
Verified
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