Federated Grocery Stores Operates a Large Chain of Stores Across

Multiple Choice

Federated Grocery Stores operates a large chain of stores across several mid western states.While Federated doesn't actually produce any canned foods,it markets a line of foods under its own brand name that were actually produced by another company.Federated canned foods represent a:

A) manufacturers' brand.
B) generic brand.
C) knockoff brand.
D) dealer (private) branD.Dealer brands are products that carry a distributor's or retailer's name rather than the name of the actual manufacturer.(Dealer brands are also called private brands,distributor brands or house brands. )