In the "Reaching Beyond Our Borders" Box in the Chapter

Multiple Choice

In the "Reaching beyond Our Borders" box in the chapter, Don Johnson, owner of gourmet chocolate company Choco-Logo, found out that in his market:

A) consumers could not tell the difference between premium and lower-grade chocolate.
B) packaging and large size boxes made the difference in sales volume.
C) the cost of chocolate is non-negotiable in the global market.
D) pricing goods like chocolate means constantly adjusting to the global price.