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American Building Products Is the Largest Cement Company in the Midwest

Question 47

Multiple Choice

American Building Products is the largest cement company in the Midwest. When the firm raised its prices by 8 percent, all of its competitors soon announced they too were raising their prices by 8 percent. It appears this industry is influenced by a ________ strategy.


A) price skimming
B) price leadership
C) market pricing
D) price discrimination

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