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Which of the Following Statements About Nonprice Competition Is Most

Question 163

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Which of the following statements about nonprice competition is most accurate?


A) While still important, nonprice competition is becoming less critical as a result of the Internet.
B) Marketers often rely on nonprice differences in their competitive strategy to enhance a relatively homogeneous product.
C) Nonprice competition is much more important to large firms than it is to small firms.
D) As microeconomic theory suggests, firms have found that nonprice competition plays a secondary role that supplements the more important competition based on price.

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