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The "Reaching Beyond Our Borders" Box in Chapter 2, Explains

Question 98

Multiple Choice

The "Reaching Beyond Our Borders" box in Chapter 2, explains the changing business climate in other nations. What kinds of experiences are U.S. based companies facing abroad?


A) Companies are only benefitting when they set-up business in a nation with a similar economic and/or political system as the home-based business.
B) Companies such as U.S. based General Motors is competing well in Japan, but having a difficult time in Mexico.
C) For some food franchisors such as Yum Brands, the economic and political systems are not preventing them from growing the business abroad.
D) Differentiating oneself abroad is detrimental because socialist nations seek equality, even in food products and advertising.

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