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    Understanding Business
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    Exam 3: Doing Business in Global Markets
  5. Question
    ________ Describes an Attitude Held by Some American Businesspeople That
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________ Describes an Attitude Held by Some American Businesspeople That

Question 292

Question 292

Multiple Choice

________ describes an attitude held by some American businesspeople that American culture is superior to all others.


A) Primary culture
B) Ethnocentricity
C) Cultural institutionalism
D) Social myopia

Correct Answer:

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