The Paradox of the Marketing Concept Is That

Multiple Choice

The paradox of the marketing concept is that

A) while many business experts proclaim a consumer orientation, consumers as a group express serious dissatisfaction with business practices.
B) even though many business leaders proclaim a family orientation, they do not believe in government regulation of children's television programming.
C) the government both protects and regulates the marketing activities of business.
D) consumers are both amused by and angry with marketers who make exaggerated product claims.