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The Request for Action in the Close of a Sales

Question 27

Multiple Choice

The request for action in the close of a sales message


A) should take the reader through the steps of what he or she must do.
B) should only hint at the desired action.
C) should never be followed by a postscript.
D) must not use hard-sell tactics by urging immediacy.
E) is unnecessary if the rest of the message is well written.

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